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According to SiriusDecisions, 70% of CMOs plan to increase their technology spend in 2014. But with all the new options for platforms and tools, deciding which ones to invest in can be incredibly challenging. This eBook provides a blueprint for designing integrated demand systems and prioritizing marketing technology purchases. Get insight into how today’s leading marketing technologists build their infrastructures. Hear first-hand from marketing leaders as they explore: common buying mistakes and how to avoid them, ways to align your IT and sales operations departments with marketing, the ins and outs of integrating social media technology and the future B2B marketing technology. |
