This report will unpack five key findings—with some deeper dives—that provide invaluable insights on both the current and future states of branding. At a glance, our results reveal the typical challenges and opportunities that marketers are now grappling with as they contend with the rapid changes to tech advancements and consumer behavior.

• For the second year in a row, identifying the right tech to serve as an extension of a brand continues to be a top challenge for many of today’s companies
• Customer experience is believed to be the most effective way to differentiate a brand from competitors and engage with consumers
• Marketers are more reliant on social media than ever before, but many are wary that frequent algorithm changes are a major threat to online brand engagement
• Companies are ramping up investment in branded visual content to help boost visibility and cut through the digital noise.