Creating demand in a digital world requires a combination of effective strategies to both generate and nurture leads, with the goal of converting them to customers. But how are B2B marketers using lead generation and nurturing tactics together to create new demand?

To help you answer this question, LeadCrunch partnered with Ascend2 to field the“Generating and Nurturing Leads to Create Demand” Survey. Check out this report for key takeaways from the research. 

You’ll learn about:

• Demand creation success
• Lead generation priorities and tactics
• Lead nurturing priorities and tactics
• Generating versus nurturing leads