Email these days is so complex, turn-around times so short, and frequency so high that it's impossible to avoid the occasional mistake. But, which ones demand action?

You need a plan to manage email problems quickly and recover with a degree of grace. This guide gives you a framework you can use each time you run into an issue.

You'll learn to take a smart approach to email errors by asking questions like:

• Is the error minor, inoffensive, and easily understood by subscribers as a mistake?
• Can you fix the error or eliminate most of the resulting confusion post-send?
• Does the mistake warrant wider damage control?
• Can I change my email workflow to reduce the chance of this mistake recurring?