Creating interactive email experiences has been a top email design trend for a few years now—and for good reason. The idea that emails can be more than a static gateway to a landing page is a powerful one.

Interactivity can be leveraged to boost subscriber engagement and reduce email fatigue—and it's also a great way to collect additional subscriber information.

Wondering where to begin? Check out this guide for all the know-how you need.

You'll learn:

• What an interactive email is
• What the benefits are of interactive email functionality
• What the challenges are