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B2B deals are won on the phone. Sales reps will choose inbound phone leads over web leads anyday. Why? Because they are immediate, personal, and effective. So if buyers and sales reps want to talk, why aren’t B2B marketers prioritizing inbound calls in their marketing strategies? Why are inbound calls still a complete black hole in your digital marketing analytics? Download this slideshare to learn why you need to start tracking and optimizing for inbound calls. |
