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Lionbridge recently conducted a survey that measured industry trends in global email marketing. More than 570 individuals from 25 countries participated in the survey and shared their plans for 2014.
We invite you to look at the report results. We’ve gathered valuable insights into global organizations’ email strategies, challenges and priorities for the year. Here is a sample of the findings:
• 64% said email marketing is handled centrally
• 57% are not using responsive design in their campaign strategy
• 4 out of 5 respondents are not able to track email ROI
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