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Selling today requires creating long-term customers rather than one-shot sales. It has evolved from a transaction mentality to building relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Dr. Tony Alessandra, widely published author and recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” teaches the key skills that turn a prospect into a sale, then a customer, and then an “apostle” who will “preach the gospel” about your company and products. Join to learn these provocative selling techniques, including:
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