Aiming to generate more and better-qualified leads via Swisscom’s online channels, the telco set its sights on educating potential clients and streamlining the product selection process.

After learning about the zoovu, Swisscom decided to use the AI-based engagement platform to create and launch digital assistants for mobile phones, mobile phone tariffs, and broadband Internet.

Results:

• 200% higher click-through rates in marketing campaigns with digital assistants
• 3x higher lead conversion rate compared to static product pages
• Significant ROI another 6 weeks after launch

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