Social Media Tactical Plan
We all know that social is a key part of modern marketing, but how do you get started? How can you be sure that your efforts on social are strategic, and that you aren’t...
Conversations, Not Campaigns
Nobody wants to get blasted. Commercial email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s...
Move Beyond Batch and Blast Emails
Like many marketers, you’ve included email in your marketing mix for years. But while email remains a vital channel, traditional email blasts often fail to help you...
Retargeting on Facebook by the Numbers
Analysis of Retargeting in the Center of the Social Web
Since the successful launch of retargeting in the News Feed, Facebook has been doubling down on retargeting ad products,...