Despite the challenges both consumers and grocery stores face, when consumers grocery shop, they still expect convenience, variety and value. This can be difficult for grocery stores at any point – much less when inflation is rising. However, there are ways grocers can re-examine their processes to meet the business and consumer needs, with an emphasis on value. With operational and marketing tweaks, grocers can implement strategies that will streamline their businesses and give them an advantage for now and in the future. This playbook uncovers operational and marketing best practices and tactics that grocers can implement to help streamline their businesses and give them an advantage for now and in the future. The playbook examines:
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