Based on a survey of 500 top digital commerce executives and practitioners across Automotive, High Tech, Industrial Manufacturing, Wholesale Distribution, and Life Sciences verticals, this report delves into the core business priorities and goals for each and offers recommendations for achieving them. You’ll see why – to drive higher profitability and growth – it’s vital for B2B organizations to deliver data-driven customer journeys, work toward long-term business agility, and address supply chain disruptions by gaining better visibility into the back office.