The global healthcare IT market is projected to hit $66 billion by 2020, according to a report from Global Industry Analysts. The growth is driven by strong emphasis on improving the profitability of healthcare institutions, increasing demand for quality healthcare services, and growing acceptance of mHealth and eHealth practices.

Technology marketers who want to take advantage of this growth are quickly learning that talking to healthcare providers requires a unique approach.

Metia has a team that specializes in healthcare IT marketing. To help you go to market effectively, we have collected nine things that every healthcare technology marketer should know.