Read more about how these events impacted performance in the latest edition of the Amazon Ads Benchmark Report, which also unpacks other key developments, such as:

• How average Amazon Sponsored Products cost per click grew year over year for thirteen major product categories
• The growing role of video for Amazon DSP advertisers, and how much ad spend is going to connected TV compared to the start of the year
• Huge declines in average cost per click for Walmart Sponsored Products advertisers following a significant change to ad auctions in June