Given the persistence of the question “what is the impact of brand on revenue growth,” the data science team at BlueOcean set out to answer this exact question. With over 6,000 brands analyzed in the BlueOcean brand intelligence platform, they were able to identify which brand metrics were most correlated with revenue growth.

The surprising top three most significant brand metrics correlated with revenue change

What marketing leaders can do to influence these metrics and make a revenue impact at their organization