IP video expands opportunities through targeted advertising. However, unlike traditional television, IP video is more dynamic, with numerous new devices, formats, content and services to consider. This makes offering a ‘Real TV’ advertising experience difficult. This eBook explains the top challenges in IP Video Advertising and how to avoid them.

What the user should expect to learn:

• What is Servicer-Side Ad Insertion and why it matters for IP Video
• The top 5 Challenges in implementing Server-Side Ad Insertion
• How to implement an IP advertising technology strategy that maximizes revenue and controls costs

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