How To Use Data To Redesign & Optimize Your Website
When it comes to designing and developing your website, getting your team on the same page can be a challenge. Everyone — marketing, sales, product managers,...
How to Win a Narrative Battle
Whether you’re in the midst of a brand crisis, preparing for that eventuality, or fighting a longer term marketing and PR battle, the key to success is understanding...
Building the Modern Market Research Stack
In this helpful 16 page eBook, we walk through pros and cons of today’s major market research approaches, introduce Narrative Analytics, a method that uses AI and massive...
New Year, New Contact Center RFP? 10 Mistakes to Avoid
If enhancing your customer experience is a strategic priority over the next 12 months, you might be looking at putting out a contact center RFP or RFI early in the new...
One and (Not) Done: Leveraging Customer Data to Address the One-Time Buyer Problem
Do these sound like good nicknames for many of the new customers you acquire during the holiday season? The unfortunate reality is the vast majority of customers who make...
2017 UPS Pulse of the Online Shopper Retail Fundamentals
Exceptional service is a must for an ideal shopping experience. To thrive in today’s competitive environment, retailers must exceed service standards. Exceptional service...