What is a Minimum Viable Product (MVP)?
The term minimum viable product (MVP) is often misused by people that think it is interchangeable with a BETA. But that’s not the case.
MVPs are comprised of the...
10 CRM Misconceptions on Gaining User Adoption
Are you ready to debunk these common myths and misconceptions around CRM with your users? Read this expert eBook guide and get top tips on properly addressing them now.
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How to Devise a Marketing Plan
The path to putting your product or service into customers’ hands twists and turns. At first glance it might seem random, but every account won has a rhyme and a reason...
Pitch Perfect: Selling to Marketers
What does it take to sell to the Chief Marketing Officer?? Author and sales speaker Jill Konrath has some tough questions for CMOs, so she interviewed Heidi Bullock the...
4 ways to fix your broken creative review and approval process
The review and approval stage is a critical part of the creative process. So why is getting feedback and final sign-off such a challenge for most creative teams? This...
How to supercharge creative productivity by harnessing technology
What keeps you up at night?
If your mind is swirling with thoughts of how you and your team will produce yet another program to keep up with ever-expanding new platforms...