What is a Minimum Viable Product (MVP)?
The term minimum viable product (MVP) is often misused by people that think it is interchangeable with a BETA. But that’s not the case.
MVPs are comprised of the...
The Age of the Customer: How Companies Transform their Customer Experience with Zendesk
Whether it’s small companies trying to rapidly grow and build their brand, or large companies trying to maintain customer loyalty, Zendesk aims to empower businesses...
Gartner’s 2018 Magic Quadrant for the CRM Customer Engagement Center
Every year, Gartner conducts a thorough analysis of service providers in the customer service and support application space. We believe the Gartner Magic Quadrant for...
11 Ways Lubricant Marketers Use CRM to Drive Success
Are you currently struggling with ways to see everything you want to know about your customer, or is their contact information in your salesperson’s cell phone,...
Scale Your Business with Self-Service
We know customers prefer self-service, via a knowledge base, if one is available. A Gartner report estimates that CIOs can reduce customer support costs by 25% or more...
6 Tips for Building a Thriving Help Center
Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers only seek direct...