Prolabs Enhances the Customer Journey with Act-On
ProLabs recently replaced their marketing automation platform — moving from Eloqua to Act-On. Since implementing Act-On, ProLabs has experienced rapid time-to-value...
Deliverability 101: Your Guide to Inbox Placement
Our deliverability series is designed to equip you with the best practices for email sending. This eBook will help you improve:
Inbox placement
Audience engagement
Email...
How Distributors Can Close the Gap with Amazon Business
Today, one of the most common questions they hear from CEOs and other senior executives is, “How can I close the gaps between my company and Amazon Business?”.
Request...
NPS: Stop Chasing The Score
Experience has shown that these measures can entice organizations to spend their time “chasing the score,” which can actually undermine CX success. Maybe we...
Unlock The Value of CX
Effective business decisions start with a series of questions that, if well answered, will serve to illuminate options, reduce risk, and drive maximum value. It’s...
Five imperatives for revenue-focused marketers
Fast-forward 30 years, and today B2B marketing is all about revenue. A campaign is only a success if it makes a measurable impact on the bottom line.
This is especially...