Marketers are from Mars, Salespeople are from Venus
Marketers and salespeople often see the world very differently—so much so, that we might say they are from different planets. With the proper support, sales...
Why Traditional Approaches to Governing Customer-facing Content Fail
The standard ways of governing customer-facing content have been around for ages. The problem? They weren’t designed for today’s hyper content world. Nowadays,...
Pioneering Active Content Governance
Active Content Governance is about producing consistent and compelling content that drives great customer experiences. It’s also about keeping your content on strategy...
Why the Time for Active Content Governance For Customer Experience is Now
Active Content Governance (ACG) is a systematic way to control your customer-facing content. It’s the best way to keep your content and strategy aligned and producing...
The B2B Marketer’s Guide to Scrappy Marketing
So, how do we get more results with less work?
The B2B Marketer’s Guide to Scrappy Marketing has the answers, offering marketers a way to be more agile with their...
How to Discover Your In-Market Audience
Marketers everywhere are constantly seeking innovative new ways to outsmart the competition. Leveraging first-party data for content and demand generation initiatives...