2019 Gartner Magic Quadrant Procure-to-Pay Suites
In the 2019 Magic Quadrant Report for Procure-to-Pay Suites, Gartner evaluated full-suite, procure-to-pay (P2P) solutions from 13 different software vendors on 15 criteria.
Positioned...
The Ultimate Guide to Site Search User Experience
Three out of 10 website visitors perform a search and search users are up to 5X more likely to convert. Still, for many companies, improved site search is an afterthought.
An...
Top Tips to Boost Conversions with Personalized Site Search
It’s well known that user-friendly site search is crucial to a positive digital experience and directly impacts conversion rates.
If your site visitors took the...
A [CMO’s] Guide to Account-Based Marketing
Account-Based Marketing (ABM) enables B2B marketers to treat individual accounts as a market in their own right, driving engagement with target companies and best-fit...
Going Beyond Window Dressing: How Smart CMOs Really Affect Digital Transformations
How does one get there? How does marketing lead the digital transformation and create more than just a “buzz”? This blog describes:
4 steps in creating...
Marketers Guide to Personalized Content Experiences
After becoming accustomed to personalization in the B2C world, B2B buyers are starting to expect personalized experiences with vendors. While creating custom content...