5 Tips for Setting Measurable Social Media Goals
Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results...
How to Accurately Track Your Social Media Buzz
Marketers used to rely on customer surveys and media coverage to track buzz surrounding their company. But now, social media has turned the whole world into a huge, always-on...
The Ecommerce Holiday Campaign Playbook
As the holiday season approaches, mobile marketers are fighting for a coveted spot in users’ purchasing decisions. With mobile accounting for around 50% of holiday...
2019 Magic Quadrant Report for Procure-to-Pay Suites
In the 2019 Magic Quadrant Report for Procure-to-Pay Suites, Gartner evaluated full-suite, procure-to-pay (P2P) solutions from 13 different software vendors on 15 criteria.
Positioned...
It Pays to Get Personal
Understanding content B2B trends and opportunities help improve the customer experience by providing relevant content at the right time.
When organizations can successfully...
Learn About the Benefits of Enterprise Contract Management
Are you just beginning the process of learning about contract management software and the benefits it could bring to your enterprise? Don’t worry. Enterprise contract...