Introduction to Customer Data Platform
Marketers know they need unified customer data but still struggle to access it.
The Customer Data Platform (CDP) is a new class of system that makes solving the problem...
Unpacking Black Friday
Every year, Black Friday & Cyber Monday present online retailers with a huge digital challenge to proactively manage and exceed customer expectations.
We’re...
2019 DECK 7 Webinar Benchmarks Report
Read the 2019 Webinar Benchmarks Report to see how your webinars measure against market benchmarks. And learn about the best practices to make your webinars more successful.
Data...
Marketing Maturity Guide
Understanding and optimizing the effectiveness of campaigns has become more involved and complex in recent years, which has made it tougher for marketers to track and...
Illuminating Your Digital Marketing Blindspots
Online marketing for e-commerce continues to change at an ever-faster pace, with new levels of consumer expectation for product selection, delivery speed, and ultimate...
Beyond The Hype – How Marketers Can Capitalize on AI
There’s a fine line between digital transformation and business disruption for marketing organizations. Many new technologies enable more personalized customer communications,...