EMA’s research sought to understand the appetite, adoption, maturity, near-term plans, and transformational potential for automation, AI, and analytics, as well...
The General Data Protection Regulation is privacy legislation that went into effect in May 2018. This is an EU (European Union) regulation intended to strengthen and unify...
Like GDPR did in Europe, CCPA creates greater accountability for the B2B marketing industry in the United States. This act aims to protect and retain the trust of the...
Canada’s anti-spam legislation (CASL) defines how the Canadian government handles spam and other electronic threats to its citizens. CASL enables businesses to continue...
These suites continue to expand the functionality and robustness of their components. The suites help organizations with compliance, certifications, onboarding, talent...
Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd.
Smart, effective customer analytics tools helps organizations...