How Offering Extended Warranties Increases Willingness to Pay
Yet there is not an abundance of data-driven information available to the retail community regarding extended warranties and accident protection, and the effects these...
Empathy Map Guide
You have many ways to develop empathy. You can use this Empathy Map as a tool to help:
Guide your approach
Understand customer needs
Glean surprising insights
Start...
Lead Generation Checklist
This checklist will help you better manage your leads once you get them and give you the best chances of success. This resource is broken down into 4 sections:
Lead capture
Lead...
Lead Generation Channel Map
Use this map to:
Determine which channels are best for generating leads and finding future customers
Test channels
Build your lead generation calendar
Optimize your current...
Start with a Lead – Eight Critical Success Factors for Lead Generation
A flood of ordinary, everyday leads does not mean that successful sales will follow. The challenge, therefore, is to tailor and adopt lead generation programs that...
Lead Generation for the Complex Sale – Chapter 3
Keeping the pipeline full of qualified leads is vitally important in today’s challenging business climate, so important, in fact, that consistent lead generation...