A Happy Team Creates Happy Customers: A Success Guide for the New Era
Post-pandemic, 86% of consumers expect companies to be even MORE responsive than they were pre-pandemic. That’s a high bar to clear.
And it’s even more challenging...
Gartner special report: Tech Providers 2025
Every business is becoming a technology business, and this phenomenon has profound implications on all facets of the technology provider industry. Most providers have...
2020 Marketing Organization Survey Results
Marketing organisational design and operation is a complex, dynamic and ongoing challenge for marketing leaders as the marketplace shifts in an unpredictable business...
Ignition Guide: Scenario Planning for Marketing
This guide is tailor-made for short-cycle projects that take between a few weeks to a month to execute and may not require extensive planning to get started or monitoring...
Three Buyer Behavior Myths Debunked
Technology and service providers are seeking to respond to changes in buyer behavior and drive more targeted interactions so they can sell more. But the technology industry...
CX Realities 2020
This report looks at the impact of COVID-19 on how we behave as organisations, employees and consumers.
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