2020 ABM Benchmark Study: Rethinking ABM for the Next Opportunity
Beginning in 2017, the ABM Leadership Alliance and ITSMA have provided essential data and insight on ABM strategies, practices, and results with annual benchmark studies...
2020 Gartner Magic Quadrant for Cloud Core Financial Management Suites
Gartner has named Workday a Leader for the fourth year in a row based on our ability to execute and completeness of vision. Read the report to learn why choosing the right...
Building Your Client Funnels With Data and User Intent
Get the behind-the-scenes story of why we added steps to our funnel to drive higher conversions—and how to do the same for your clients.
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Why CMOs Need to Get Enterprise SEO Right to Thrive in a Digital-First World
In 2020, marketing leaders in enterprise companies face some formidable challenges. While some of us come to terms with ever-shifting budgets, others have had to reposition...
Search-Aided Bots: The New Customer Service Aficionados
While 80% businesses want chatbots by 2020, many are still unsure about their bot success. Companies struggle to connect bots to relevant knowledge bases owing to the...
Kronos Transforms Customer Support & Self-Service Experience with SearchUnify
For Kronos, one of the leading Workforce Management and Human Capital Management Cloud Solutions provider, the main objective was to fully capitalize on the vast, isolated...