The Era of Personalization in Retail
With the abundance of consumer data available today, retailers can personalize the customer experience from first impression to their latest purchase. Personalization...
Virtual Event Strategy Friday Forum
Over the past year-plus, your brand has likely—out of necessity—gone all-in on virtual events. But, what now?
As the world slowly emerges from its post-pandemic...
Level Up Your Adverse Media Monitoring
Banks and other financial institutions have formalized screening news articles as a vital step in helping to mitigate risk. Popular alternatives such as manual Google...
Have Gift Cards Been Left Behind?
The $160B gift card market is a significant source of revenue for U.S. retailers and restaurants. However, as the gift card market shifts to a digital-first mindset, retailers...
CMO Confessions: Whose Lead Is It Anyways?
To get the unfiltered truth, join us on June 15th, at 11:00pm PT | 2:00pm ET, for another fiery edition of CMO Confessions where we will debate “Whose Lead Is It...
Selling to Tech Marketers: 5 Tips to Shorten the Sales Cycle
According to MarketingSherpa, B2B marketing teams send 61% of their leads to sales while only 27% turn out to be qualified leads.
This mismatch between sales and marketing...