What’s The Deal With Google Adwords
In this episode, we discuss Google Adwords and other forms of SEM. How much should you spend? How does it work? Should you do adwords yourself? Who are your main competitors?...
Dental Marketing Things to Consider When Ownership Changes
In this podcast, Mark Dilatush and Lee Buzard, of New Patients Inc., discuss the marketing pieces you need to consider when buying or selling a dental practice....
AI Can Comb Through Your Data to Create More Compelling Customer Experience
Most organizations are challenged to extract meaningful insights from their customer data when they’re drowning in data. Data is not always shared efficiently within...
Build or Buy Your CDP?
In this whitepaper, Build or Buy Your CDP? Choosing an approach that’s best for your business, the Customer Data Platform Institute shares the mixed nature...
Navigate Social Commerce to Hit Your Targets
The pandemic worked as a chief digital officer for many companies across industries. Not surprisingly, digital transformation projects that had been in the backlog...
How to Navigate the New Era of Field Marketing
Field-marketing strategies may vary, but there are common challenges—from the constant balancing act between Sales and Marketing to limited bandwidth and budget....