Supercharging Martech Efficiency and Utilization
Unlocking the value of technology is critical for any organization’s capability to compete now and in the future. Yet, organizations commonly report under-utilized,...
5 Reasons Spreadsheets are a Problem
Spreadsheets have been the backbone of finance and accounting for decades, even though technology has changed dramatically along the way. But now, the role of accountants...
Embracing Data-Driven Risk Management in 2022
Risk management functions didn’t adapt fast enough to the changing business environment during the pandemic. So, we need a new approach.
Risks should no longer...
Industry Insights: Spotlight on D2C
Download our complimentary Roundup, “Industry Insights: Spotlight on D2C,” and learn how:
The Clorox Company is responding to evolving ecommerce behaviors
SmileDirectClub transitioned...
Navigating Blind Spots: The State of Digital Marketing
The rate of digital adoption (users and usage) by consumers grew exponentially in 2020 forcing marketers to react with more speed and precision than ever before. Incisiv...
How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022
In fact, 89% of marketers find scaling AI-fueled conversation intelligence imperative to stay competitive, according to a commissioned study conducted by Forrester Consulting...