The State of Parcel Logistics in 2022
As consumers shifted to online shopping last year, a boom in e-commerce orders stressed the networks of UPS, FedEx and Amazon. The high demand has led to a shift in service...
10 Techniques to Lower Shipping Costs and Boost Profit
It’s a challenging time to be running a retail business, right?
Over the last two years, supply chains have crumbled and shipping costs have skyrocketed, fueled...
How to Create Impact with Your Ad Dollars
Marketing technology, like email automation, is indispensable—allowing brands to personalize communications based on customer responsiveness and behaviors.
But does...
4 Ways to Shift Your Marketing From a Transactional Model to a Trust Model
For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities,...
6 Ways to Nurture Loyalty with Zero-Party Data
It’s a dilemma marketers can’t spend their way out of. As customer acquisition costs rise, brands need to find cost effective ways to build and nurture strong...
How Retailers Can Leverage Events to Drive Loyalty and Sales
Consumers are ready to go to in-person retail events again, but it will take careful attention to craft the right concepts, promotion and execution to build your brand...