CMO’s Guide to AI for Customer-Centric Marketing
Have questions about how to use artificial intelligence (AI) for marketing? This guide covers AI for copywriting, AI for creativity, and machine learning, along with the...
BCG Report: AI Has Launched a $200 Billion Revolution in Content Personalization
The power of artificial intelligence (AI) and language has been realized. In 2020, Boston Consulting Group’s research found that nine out of ten leading executives...
Forget Cookies: Drive Powerful Personalization by Activating First-Party Data
Since Apple and Google announced that they will no longer support tracking technologies like third-party cookies, marketers have been scrambling to figure out how they...
Winning with Words in Retail
This e-book details data-driven insights of what language works in retail and eCommerce marketing based on thousands of experiments run across real campaigns. Marketing...
What is Third-Party Maintenance? Identifying a Strategic Alternative to Traditional OEM Data Center Support
As an IT professional working in the data center, you have daily operational tasks to tackle as well as larger strategic objectives. Your responsibilities include maximizing...
Survive Today, Thrive Tomorrow
This ebook talks about how 2020 has seen spending habits become increasingly more cautious as people adjust to life during COVID-19. This means that the prospect...