Advertising strikes back — are AVOD platforms the next big thing?
A presentation delivered by Maria Rua Aguete, Omdia’s Senior Research Director, TV, Online and Advertising, as part of the SERIES MANIA event held in Lille, France...
Keeping Customers Active during Periods of Uncertainty
Even as the effects of the pandemic subside, many grocery retailers are still tempted to halt or cut back on marketing. At some level, the rationale behind that impulse...
How to Improve Youth Financial Literacy
Quell the Controversy: Financial Literacy Education Works
There’s a long history of controversy about whether financial literacy education works, but recent analysis...
Understanding What Buyers Want: Digging into B2B Content Consumption Data
As content consumption increases, so does the importance of having simple but thorough content for multiple audiences at every stage of the funnel. At the same time, the...
Appian for Life Sciences: Social Media Digital Registry
The Appian Social Media Digital Registry helps life sciences organizations like yours organize and manage all aspects of their social media channels more efficiently and...
11 Content Marketing Examples that Win
Download this eBook to learn:
11 top content marketing campaigns and pieces
Key insights into effective content marketing strategy
Free tools to help you get started
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