Connected Cars: Disruption in Mobility
Changes in customer behavior and technology have had a considerable impact on car manufacturers. The digitization of the automotive industry is shifting the focus to direct-to-consumer...
The Forrester Wave: B2B Commerce Solutions, Q2 2022
Selecting a commerce solution to fit your specific needs can be a difficult, time-consuming process. The analyst reports Forrester Research produces are specifically designed...
APIs for Modern Commerce – Enable Rich Customer Experiences Everywhere
During the 18th century, steam engines powered the industrial revolution. Today, Application Programming Interfaces (APIs) are at the heart of the digital revolution....
How to Get CX Right and Drive Global Revenue Through Localized Content at Scale: Lessons Learned From Ooni Pizza Ovens
If you work for a global brand—or one that’s planning to expand abroad—you know you need to market to audiences that speak different languages. Because...
Six Moments Home Goods Marketers Can’t Afford to Miss
Marketing your home goods and services isn’t easy. There is a lot of noise and more brands flexing their D2C skills.
Traditional customer acquisition techniques...
The Battle for Time and Attention: 5 Tips to Improve Mobile Engagement
With the majority of customer experiences (CX) taking place on mobile channels, success is judged by metrics like open rates, clickthrough rates, and conversions. But...