MARKETING DATA: Determining What Matters Most
Not that long ago, the greatest challenge of data-driven marketing was acquiring data. Today, managing and using marketing data, not collecting it, is the primary challenge. ...
Paid Social Marketing Guide: Improve Cost-Per-Click Fast
Make the most of your paid social budget using these best practices for today’s social advertising landscape. The guide answers these questions and more:
How do...
The P2C Maturity Model
The Maturity Model acts as an advisory framework that enables companies to both measure their P2C maturity and plot their next steps on the transformative journey. By...
Lead Generation Friday Forum
You treasure your returning customers. But without a steady stream of new leads, your company can’t grow.
Thing is? It’s expensive and time-consuming to discover...
3 Retail & Ecommerce Trends to Watch in 2022
The pandemic and changing consumer preferences have fundamentally altered the payments & commerce ecosystem, and retailers and brands will need to adapt to retain...
How Long-form Content Fits the Tech Buyer’s Journey
As a result, it becomes critical for marketers to create content that addresses the essential questions of tech buyers at each stage in their buying journey, using the...