Creating Customer Connection Through First-Party Data
In an era of privacy regulation and cookie deprecation, the value of first-party data has never been higher.
Download our whitepaper today to learn:
The benefits of first-party...
How can you improve customer experience with personalized data in Salesforce Marketing Cloud?
Personalization is a hot topic in marketing, and so this new eBook provides actionable advice regarding the use of personalization by leveraging data. We understand the...
How Freshworks Increased Response Rates and Shortened Sales Cycle by Adding Personalized Videos from Hippo Video
Freshworks, is a SaaS unicorn with over 100,000 customers worldwide. While its initial target market was primarily SMBs, it wanted to break into...
Advertising strikes back — are AVOD platforms the next big thing?
A presentation delivered by Maria Rua Aguete, Omdia’s Senior Research Director, TV, Online and Advertising, as part of the SERIES MANIA event held in Lille, France...
OMDIA Next-Gen Strategies for Marketing Media Tech
That’s just one of the many striking findings of Omdia’s latest survey of over 370 media technology decision-makers worldwide. In this interactive webinar,...
The Field Marketing Gifting Playbook
Event marketing is making a definitive comeback, but the rules have changed. With marketers now hosting events virtually, in-person, or in a hybrid capacity, keeping attendees...