Crank Up the Summertime Heat on Your ABM Program
Experts say it takes 6 months to get a successful ABM program in place. But what if you’re like Drift’s ABM lead Stefanie Neer—and have only a few short...
Crank Up the Summertime Heat on Your ABM Program
Experts say it takes 6 months to get a successful ABM program in place. But what if you’re like Drift’s ABM lead Stefanie Neer—and have only a few short...
Everything You Need to Know About Partner Marketing Concierge Services
What is a partner marketing concierge service?
A marketing concierge service is a third-party agency like Macro that acts as a natural extension of your team. The concierge...
How to scale your retail marketing with Creative Automation
You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply...
Automating your Creative Ecosystem
While you can’t automate creativity itself, automating key parts of the ecosystem enables scalability and speeds time to market. This white paper looks at what parts...
Why data democratisation defines the workplace of the future
Data democratisation fundamentally changes the way we work and gives everyone in an organisation the tools they need to understand data and gain insights from it....