Five Fresh Ways to Use Data for Political Advertising Success
It doesn’t take a marketing analyst to recognize the year-over-year increase in political advertising expenditures around local and national election cycles. From...
Salesforce Marketing Cloud and improved customer experience with personalised data
Personalization is a hot topic in marketing, and so this new eBook provides actionable advice regarding the use of personalization by leveraging data in Salesforce Marketing...
Flash Sale 2.0 Ecommerce Specialty Stores: Same Flash with More Cash
Online flash sales were big business from the mid-2000’s to the early 2010’s but, plagued with technology issues and poor customer experience.
Today, brands...
Successful Retail Strategies for the Economy Stay-At-Home Economy
The percentage of consumers shopping online more often now than before the pandemic is significant. The stay-at-home economy has forced retailers to get creative with...
Reaching Your Patients in a Cookieless World
For the past few years, the use of third-party cookies has been declining. Major players like Apple and Microsoft no longer use them and Google announced they will be...
Brand Awareness Series
Defining your brand voice is essential for a consistent and unified presence. And yet, brands often struggle with how to create their voice. Companies must be willing...