Driving Personalized Experiences with Identity-Powered Commerce
Identity-powered commerce introduces a shopper-centric approach to converting online shopping guest experiences into personalized, logged-in experiences—at scale—for...
Why You Need a Community Strategy (And How to Build It) in an Age of Digital Transformation
It’s easy to get excited about new trends and technologies for your business, but all those shiny new tools and tech won’t perform if you haven’t first...
3 Steps to Build an Effective Loyalty Program
Julie Bornstein helped create Sephora’s Beauty Insider program, a gold standard in the industry for customer rewards. Because of this, The Yes has a handy blueprint. Get...
Google Reviews 101
What are Google reviews and why do they still matter?
Google reviews are user-generated comments that current or past customers can post about businesses on Google. They...
How to Win Back Customers with TikTok – An Abercrombie & Fitch Success Story
Many will remember the smell and feel of an Abercrombie & Fitch circa the 2000s. These days, Abercrombie & Fitch looks and feels quite different: Stores are...
How publishers are labeling their audiences for advertisers’ benefit
You’ll hear from experts from the IAB Tech Lab, where this specification is undergoing testing, and data solutions experts on how this could be a game changer for...