The End of A/B Testing
Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing. A/B testing...
Mastering your dashboards with impactful visualisations
For marketers, there’s no shortage of data. But, data visualisation and great dashboard design are not that easy to get right when you don’t have the right...
New Research: Multi-Channel Marketing for Mid-Market Companies
Multi-channel marketing is essential to the success of middle-market organizations that want to remain relevant to their customer base and promote overall business growth.
But...
Lead Scoring Best-Practices That Lead to Better Alignment and More Sales
It’s a a tale as old as time…
Marketing creates leads, and BDRs and Sales reps don’t follow up on them quickly enough—or at all. Or so that’s...
New Ways to Boost Mobile App and Advertising Revenues in 2023
Almost 70% of all digital ad spending in the US will go to ads delivered on mobile devices this year. That’s no surprise since consumers spend more time in apps,...
New Ways to Boost Mobile App and Advertising Revenues in 2023
Almost 70% of all digital ad spending in the US will go to ads delivered on mobile devices this year. That’s no surprise since consumers spend more time in apps,...