Navigating extreme uncertainty to drive growth
“The cloud is now a fundamental ingredient for building financial resilience. The cloud provides organisations with a scalable, secure, and cost-effective platform...
Your Data Doesn’t Stink. It’s Trapped.
Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped in silos because tools were never designed to...
How to Use Data in Contract Negotiations and Avoid Duplicate Discounts
Pharmaceutical companies are struggling with a growing gap between gross to net prices, with data showing that average net drug prices have declined for the past five...
IDC InfoBrief: Service Excellence – Establishing the service life cycle that inspires customer loyalty and drives business growth
Read the IDC InfoBrief to learn how companies in five select industries are reshaping their future by focusing on service excellence
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Retail in a Recessionary Environment: How Consumer Behaviour is Changing and How to Deal With It
We at SheerID wanted to understand how the current economy is impacting people’s spending habits, so we surveyed 1,600 consumers in the UK to find out how they felt...
2023 European Consumer Report for Marketers
In this shaky economy, brands looking to acquire and retain customers face an uphill battle. But a new survey by SheerID on European customers revealed a path to success:...