The Revenue Kickoff
While an SKO is traditionally focused on sales, generating revenue takes more than a great sales team — it relies on an integrated GTM strategy. And it all starts...
10 Tips from the Top: Channel Marketing Superstars Give Their Best Advice
Marketing is a vital part of every business plan. But many businesses have limited dollars and manpower they can devote to marketing. And just as many are confounded by...
4 Leading Channel Brands That Will Help You Achieve Your Goals
Download the Channel Futures Media Kit and three Channel Partners event prospectuses.
Request Free!
Seven Deadly Sins of B2C Fulfillment
Successful online sales depend on an agile, efficient back-end fulfillment operation. But for busy operations executives it’s not always clear what order fulfillment...
The Technology Marketer’s Guide to Creating a Thought Leadership Strategy
Thought leadership content builds trust in your brand’s expertise, expands your reach, and helps drive awareness, lead generation, and revenue. IDC’s new interactive...
The Ultimate Guide to Marketing ROI for B2B Executives
Investment in marketing activities is growing fast. Marketing spend soared to $1.3 trillion dollars worldwide in 2021, accounting for 2% of global GDP. As companies...