3 Reasons Not to Pump the Brakes on Dealership Marketing in 2022
With transaction prices still coasting at historical highs and OEM incentives limited, some auto dealers are considering pumping the brakes on their marketing efforts...
4 Ways Restaurants Can Boost Visits Amidst Changing Driver Behavior
Over the past two years, it has become clear that dining patterns have shifted. As on-the-go consumers are demonstrating their willingness to explore new restaurants and...
Precision Targeting Reaches Health Engaged Patients
A new brand coming into the market in a crowded category?
To maximize new patient starts, we always want to identify and engage an audience that is most likely to research...
Expanding into B2B: 5 Tips for Success
One of today’s largest retail opportunities is investing in a B2B channel. With the B2B market expected to hit $18.57 Trillion in revenue by the end of 2026, retailers...
How Retailers Can Recession-Proof Their Business
Depending on which expert you ask, you’ll get a contradictory answer. A recession is coming. No, it’s already here. No, it’s not coming at all.
The confusion...
The Battle Against Bots
“Marketing campaigns are only as good as the data marketers are making decisions off of. What happens if that very data is actually dirty with bots?”
That...