How to Maximize Your Product Placement Strategy
Name a major brand, and it has probably appeared in ‘Stranger Things’. Eggo? Check. Nike? Check. Coca Cola? Burger King? 7-Eleven? Adidas? Well…you...
What to know about how Adobe Marketo Engage uses AI.
In the What to Know About How Adobe Marketo Engage Uses AI eBook, you’ll read how marketers embrace AI to adopt more sophisticated strategies while saving...
Digitally Transforming Utility Field Operations: A Blueprint for Success
Managing utility field services is a highly complex endeavor. Coordinating field crew workers and equipment across the vast service areas both electric and gas...
End-of-Year Wrap Up: Marketing’s Past, Present and Future
That’s why we’re inviting you to join us for a series of fireside chats from December 20 – 22 to hear from B2B marketing leaders as they share their...
A Roadmap for Modern Marketing Analytics
For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics budgets by up to 60% in 2023. Companies have...
Mobile Trends: What to Expect in 2023
Smartphones in 2023 will play an even bigger role in connecting devices and customer experiences. But mobile marketers and advertisers need new strategies to succeed in...