What is Buyer Intent Data?
Buyer intent data can help you reveal hidden pipeline and find new prospects already looking for your solution. But what is it, how is it gathered, and how can you get the...
Combatting low subscription enrollment rates
Connectivity and aftersales opportunities will be critical for automakers to meet their revenue targets. It will require successful execution on an improved customer experience...
Engaging Customers to Build a Flexible Grid for the Future
Today’s customers are pivotal players in the generation and smart use of electricity. It’s a transition that will only accelerate as electrification and decarbonization...
A Roadmap for Modern Marketing Analytics
For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics budgets by up to 60% in 2023. Companies have spent...
How to Maximize Your Product Placement Strategy
Name a major brand, and it has probably appeared in 'Stranger Things'. Eggo? Check. Nike? Check. Coca Cola? Burger King? 7-Eleven? Adidas? Well…you get the point. So...
What to know about how Adobe Marketo Engage uses AI.
In the What to Know About How Adobe Marketo Engage Uses AI eBook, you’ll read how marketers embrace AI to adopt more sophisticated strategies while saving...
