The Value of Data
Are you tired of making business decisions based on guesswork and intuition? Do you want to know exactly what your customers want and how to give it to them? With real-life...
Intent data: the golden ticket to success for marketing?
Intent data shows you which companies are actively researching your products, but implementing and using it effectively can be a challenge. Download your free eBook to...
What VPs Of Marketing (or Owners!) Need to Know about Google, Facebook and LinkedIn Ads.
There are hundreds of configurations and options on each platform to wade through, and the more you know, the more complicated the thought processes can get. We’ve...
Leveraging Gift Cards The Right Way to Drive Holiday Sales
The demand for gift cards is surging. In fact, according to a 2021 study, 35% of consumers polled spent more on gift cards than the year prior. Given their popularity,...
MARKETING-LED CUSTOMER EXPERIENCE–EVERYWHERE, ALL THE TIME
Three-quarters of U.S. consumers surveyed by PwC cited customer experience (CX) as an important factor in their purchasing decisions. And yet only 49 percent of the 4,000...
Build Brand Loyalty With Free and Low-Hassle Returns
​Your Shopify store’s return process has the power to attract and retain customers long before they ever make a purchase. Consumers are bringing increasing...