Transforming Employees into Advocates
Many brands are overlooking one of the most valuable types of advocates – their employees. Powering employee advocates is one of the best ways to leverage social channels...
Your Best Advocates Already Work for You
80% of consumers are more likely to buy a product when it's recommended by a trusted source. Not only are employees a highly trusted source, but they possess the knowledge...
The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn–Free Sample Chapter
LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. The Power...
Customer-to-Business eCommerce Strategy: Mastering the Ultimate Omni-Channel Experience
Customers, across both BtoB and BtoC markets, do not see channel lines or boundaries. The lines of service and engagement expectations have blurred where regardless of market,...
How to Optimize Your Call Center Software to Optimize KPIs
Whether it's sales or customer support, call center software is a must for businesses looking to improve the experience they consistently deliver to customers. The data collected...
Google Hummingbird – The Marketer’s Guide
It came as a complete surprise to the web marketing industry and, other than saying that it will affect 90% of queries, Google has offered very little about how it will...
