The Next Generation of Social Innovation
Marketers have officially gotten over the hump of "what do we do about social?" and are now thinking strategically about how and where to employ social technology...
Voicemail Evaluator Cheat Sheet
Listen to the salesperson’s message as if you were a prospect. Imagine that you’re crazy-busy and have to be at a meeting in five minutes. Then, provide...
Best Practices In Online Registration
This paper covers established best practices in implementing online user registration, and strategies for collecting more and better user data without sacrificing conversion...
Midmarket CRM Vendor Cost Comparisons
This study reveals the Total Cost of Ownership (TCO) among the four leading midmarket CRM solutions.
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7 Ways to Squeeze the Most Out of Paid Search Spend
Discover seven low-hanging fruit Paid Search strategies that you can implement fast to drive relevant traffic, squeeze the most out of your budget and maximize returns...
The Chief Merchant Study: Competing in an Omni-Channel World
You will learn: How to provide a seamless, personalized experience whether the customer shops online, in store, over the phone, using a mobile device or all of the above...