Savvy brand marketers are giving social media a bigger role in their holiday campaign strategies. After all, 97% of shoppers say they're likely to turn to social media for...
The traditional marketing mindset does not translate into the social world. Social marketing is not a one-way pipeline, it is an ever-branching, dynamic and interconnected...
Most marketers approach the New Year with a burst of resolve; a vow to unearth those wish lists and tackle those dream projects. The digital space is evolving so rapidly;...
Many companies will be getting into content marketing in the coming year. Even more will be increasing their spend based on current trends. But the question we’re...
Through the industry’s first eBook on mobile for B2B marketers, CK crystallizes the big-picture business case for mobile and outlays a 5-point framework of marketing...
An industry first for marketers, Innovation through Mobile is a power-packed eBook focused on the most important part, product, and process of business: innovation. ...